Business & Finance

Eurotranslate is full service translation agency specialized in Serbian language. Loyal to our shared roots, along with Serbian, we also specialize in all other Slavic and Eastern European languages. This module considers how changing macro and micro environmental influences impact and are incorporated into the marketing planning process. The module blends a theoretical and applied approach, requiring students to use relevant models and frameworks both in the analysis of case material and when developing a sustainable product concept.