These are the kinds of gifts that would be most appreciated by families who are going through tough financial times. Negotiating (when used properly) has a realistic potential to provide immediate and critical help in solving a number of serious financial problems such as those noted below. The rapid and extensive changes in economic conditions have made it virtually mandatory for companies to cut costs wherever they can. For most small businesses and manufacturers, the expense items below are an excellent starting point for any serious effort at cost cutting that will make a real contribution to the financial survival and future growth of a company. This is simply the beginning of how companies can save some real money, and there are more realistic opportunities just waiting in the wings.