The term equity finance refers to share capital that is invested into a business for the medium to long term in return for a share of the ownership and in many cases an element of control over the running of the business. There are two main forms of equity finance available to businesses. These are business angels and venture capitalists. Equity finance is fast becoming one of the most popular ways of gaining start up finance for businesses. You also have to know where your customers buy your products from. For example, do they like to buy it online or from shops. Based on your observations, make your product more available where they will purchase it the most. You must also know where they get the information that influences their buying decisions from so you can make information about your products available there.