Any and all business owners are faced with an uphill battle when it comes to starting their own business. The amount of hurdles you need to jump to find start up capital is almost frightening which is why less entrepreneurs take the chance on their dream start up. They face problems such as little or no customers, low profits, and basically no revenue. No one realizes the amount of energy and creativity it takes to locate the necessary funds. It’s this access to startup capital which determines whether a startup succeeds or fails. This module seeks to introduce the principles and practice of contemporary marketing. The module aims to explore the dynamics of the marketing environment and examines buyer behaviour, product pricing and product promotion, as well as reviewing the role of marketing communication. Furthermore, the module also provides students with an appreciation of the significance of research in market development and product innovation. Throughout this module, the ethical issues of marketing will be addressed in relation to corporate social responsibility and ethical consumerism.
Is it true that wef 01/01/17, payment of remuneration or labour cost is subjected to 15% withholding tax when remittance is made to foreign contractors for work carried out abroad by any local company ? To make it clear, a local company has a contract to be carried out abroad but materials and labour are supplied by that foreigners too.… Read More